For Q4 and the holiday season, Smooth Effects Kelowna wanted to encourage their audience to shop for gifts from their website and in-clinic, while simultaneously reminding them of the importance of taking care of their skin. We created a campaign titled ‘Take Care’ that brought these two ideas together with beautiful, sophisticated content, strategic marketing materials, and a clear path from the holiday through to the New Year.

One of the deliverables in this campaign was a holiday shopping wish list designed by our team that Smooth Effects Kelowna had printed and handed out to clients ahead of Christmas. Clients were encouraged to check off the products and services that they’d love as a gift and hand off the wish list to anyone that was shopping for them.

The content created for social media and email campaigns focused heavily on products and the idea of taking care of yourself, first and foremost.