The Good Weekend office is buzzing as we jump into a new year with big goals, clear SD cards, and big ideas. You can just imagine the convos that go down in this office, and we want to share a bit more behind-the-scenes with you this year.
Each month, you can expect to learn about what’s trending at Good Weekend Creative right here on the blog. It could be an up-and-coming content format, an audio we can’t get enough of, a product we’re buying in bulk, or the cultural phenomena that we are obsessed with.
Trending at GWC in January we have…
Sammy
Belts – I’ve never been a belt girly (probably because my go-to outfit is an oversized top over jeans), but I’m really into belts ATM. Since my toddler has broken nearly every piece of jewelry I own, belts might be my 2025 accessory.
Episodic Content – Give me all of the ‘stay tuned’ storylines on social puh-lease. I’m tuned in and I want to see original stories on a regular basis from my favourite brands. *Think ‘Who TF Did I Marry’ style content and even the episodic nature of Aspyn Ovard’s TikTok content. Or perhaps, a manufactured storyline, like the Hallmark-movie style series we produced for Goods.
Kendrick Lamar -peekaboo audio – I want to make a Reel like this but I fear I am not cool enough. This audio and Squabble Up are both top of my list right now.
Amazon Live Shopping – Not that I’m spending post-Christmas, but I’ve been enjoying the Amazon Live Shopping segments! Ella Cobb is one of my favourites. Live Shopping will continue to be *hot* this year!
Brand I’m Dying To Work With – Lawless Whisky! I’m a little whisky girl (*sung in Toby Keith’s velvety voice*) and I am obsessed with the branding. The western vibe is so fun and I love that they’ve incorporated the brand really well into their copy.
Jessye
Slowing Down – I am a rusher. Always racing an imaginary clock and optimizing my to-do lists to waste the least amount of time. Slow pokes and diddle daddling may be my number one pet peeve. But with rushing comes oversight, mistakes, and accidents which in the end, probably end up taking more time to remedy than I saved by trying to be speedy. So 2025 will be my year of slowwwwinngg dowwnn, taking deep breaths, and ~chilling out~.
BIG (& original) Moves – Fashion, branding, content, whatever it is, I be craving originality. If I’ve seen it or experienced it before, I’m not interested. Gimme something new. Show me unique personal style. Show me a brand that is deviating from the norm.
Commitment to the Bit – I love when a company goes all in when it comes to their branding or campaign. Like no small detail spared. Like stuff that makes you say ‘omg how did anyone even think of that?! Genius.’
After Work Activities – As someone whose hobbies revolve mainly around activity, wintertime and a knee injury has got me in a TV couch potato era. 2025 is the year I discover (or rediscover) non-sport hobbies.
Hope
Original Audio Reels – I’m loving snippets of recaps or life lately with the original audios. It can be funny, entertaining, and more engaging than a trending audio over the whole video. And more personal!
@Relatables – This Aussie duo read and discuss some hilariously relatable, cringey topics that listeners and followers have shared with them. It’s easy content to binge and I can’t get enough of some of the wild things people say!
Strong Body and Mind – I’m all about prioritizing my fitness and wellness right now. I love content focused around loving our bodies, our minds and prioritizing strength, mobility and balanced nutrition over “quick fat burn hacks”, diets and fads.
What’s trending for you this month? Comment here or let us know on IG!
